The Impact of a Compelling Trade Show Display
Being in business, you’ve probably spent some time at a trade show or two. These events are a crucial way to increase brand awareness, boost sales, and demonstrate your product line to your industry or target audience. Increased exposure for your brand, as well as the ability to make personal connections with potential customers and industry leaders, are a few of the many benefits of attracting traffic to your booth. By speaking to clients and prospects face-to-face, you have the opportunity to gain instant feedback and answer any questions they may have about your product or service. This feedback can be invaluable when growing your brand or developing new products.
However, making these connections at trade shows is not as easy as you may think. Most trade shows are incredibly busy events with many companies and brands in attendance. Therefore, if you want to make the most of your investment at a trade show, it is important to stand out from the competition to make as many connections as possible.
Discover how to set your event display apart with portable trade show backdrops, custom signage, branded tablecloths, and more of our products to enhance your brand and engage your audience.
1. Draw Attention to Your Trade Show Display with Custom Event Signage
Displaying distinctive custom event signage is one of the most effective ways to draw attention to your trade show display. By prominently displaying your brand name and logo, you can establish your company as a leader in your field. To make your signage stand out further, we recommend displaying backlit LED signs. The 3D display and LED illumination draw the eye of visitors and entice them to stop and explore your booth further.
Custom cutouts can also be a fun way to spark customer curiosity and draw people to your exhibit. Creating a custom cut-out of your brand mascot, employees, and the like shows off your brand’s personality, encouraging people to want to speak to you.
2. Display Custom Trade Show Banners
Custom trade show banners can complement signage to further enhance your branding and engage with your audience. Banners also tend to be larger, so important messages can be conveyed more clearly. We recommend displaying a CTA (call-to-action) on your banners such as “visit our website,” “follow us on social media,” etc. to encourage those who visit your booth to take the next step toward becoming a customer. Additionally, trade show banners can even double as photo backdrops. Encourage customers to take photos in front of your branded backdrop and post them on social media for further reach.
The positioning of your trade show banners is just as important as the design when it comes to attracting an audience. For maximum visibility, we recommend using height to display your banner and assist with wayfinding. When walking through a busy room, tall banners will draw more attention and be easier to spot than the rest. We also recommend positioning your banner so that it is facing the flow of traffic. Keeping these tips in mind can be the difference between your banner standing out or fading into the background.
3. Promote Awareness with Branded Tablecloths
Due to the limited space of trade show booths, it is important to think outside the box when it comes to displaying your logo and brand name. Don’t overlook table space as a way to catch the eye of potential customers! Utilizing this prime real estate is a simple and easy way to attract more attention to your booth while creating an inviting space. By displaying a custom branded tablecloth, you can turn a plain table into one that creates a cohesive and professional appearance for your display area.
4. Spark Interest with 3D Event Displays
In addition to trade show banners and signage, it is beneficial to add depth to your display. Arguably the most noticeable way to ensure that your trade show presentation stands out is to incorporate 3D products like our event towers, stacked branded boxes and fabric panels. Due to the 360-degree visibility they provide, 3D signs and graphics are more eye-catching, especially from a distance. Additionally, they can be used to separate your exhibit, creating a defined space so customers feel as though they are entering into your company’s booth. 3D event signage can also be used to display merchandise and educate consumers about your brand.
Examples of Past Trade Show Displays for Inspiration
1. PBS Kids
This impressive trade show booth engages kids and adults alike! A custom exhibit configuration with bright colors, backlit LED signage, and 3D signage make this booth hard to miss. Plus, the hanging sign makes the booth even easier to spot from further away.
2. Combat Medical
This display for Combat Medical grabs your attention thanks to bright colored, informative trade show banners and eye-catching custom 3D displays.
Create an Eye-Catching Trade Show Displays with the Help of a Visual Transformation Company
Here at BlueFire Visual, we believe that customer loyalty results from continuously going above and beyond for our clients. Our goal is to create inspiring visual transformations while making your trade show experience better and easier. From creative collaboration to production and install we are here to help you make your big event a great success! You can count on us to help you plan and collaborate on designing an eye-catching booth, as well as installation and removal of the environment.
Ready to create the most popular display at the trade show? Don’t hesitate to contact us for more information on custom trade show displays and event signage.. We look forward to working with you!